Useful Freelance Tips: How To Write Product Descriptions For Money


Freelancing is becoming ever more popular, especially as traditional forms of employment become less secure. One excellent direction to take is writing product descriptions. If you're new to the industry, spend some time studying this guide about how to write product descriptions as a freelancer.

Study the product

The first thing that you have to do when you want to write a product description is learn as much about the item in question as you possibly can. Study all the information your client provides about the item, and look for any other information you can. If at all possible, test the item yourself so that you really get a feel for it.

Understand your target buyer

The next stage of the process involves understanding your target buyer. Obviously, the description you compose has to be on their wavelength in order to make an impact on them. So, study all the information you client provides about their target buyer. The. Try to imagine that buyer as a real person. What are her hobbies? What does he do in his spare time? What books does she read? What websites does he visit? Once you're in your buyer's mindset, you'll be able to appeal to him or her. And you'll know what tone, words and style to use. You'll also have a better idea of what needs the item is meant to meet.

Create a list of product characteristics

Next, you need to make a list of all the positive characteristics of the item. Make use of the information your client provides to create a comprehensive list of all the great things about the item. This list will help you decide what to include in the actual document.

Compose your first draft

Now that you understand the item and the buyer, you can get started on the document. So, start by writing a rough draft of the document. Don't worry too much about things like typos and word choice; you just need to get a rough draft on paper. You will refine it in the next step.

Edit your work

When you've completed the rough draft of your product description, you need to carefully read though it and edit it. This is where you make sure that the tone is right, the words are suitable and there are no errors. Here you really need to polish your work.

After studying this handy article, you should be able to write such enticing product descriptions that you'll be able to sell milk to a cow!

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